SONY XR98X90LU 98 Inch 4K UHD HDR Google Smart TV – Black
Cognitive Processor XR™ – Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™. This Processor controls the backlight of our Full Array LED in zones for ultra-realistic contrast in bright and dark areas simultaneously. Whatever you are watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.
BRAVIA XR™ – Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today games. Want more? Pair with a PlayStation®️5 console for absolute immersion.
XR Contrast Booster – XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
XR Triluminos Pro™ – Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.
XR 4K Upscaling – Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
XR Motion Clarity™ – By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Acoustic Multi-Audio™ – With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
XR Surround Sound – XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Voice Zoom 2™ – Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
Acoustic Center Sync – With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
360 Spatial Sound Personalizer – Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
Auto HDR Tone Mapping – Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you will see fine details and true colours.
Auto Genre Picture Mode – BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Cinematic Experience at Home – Explore today top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.
Voice Control – Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV – all with your voice. Even get answers, control smart home devices, and more. Just say OK GOOGLE to get started. Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV – all with your voice. Even get answers, control smart home devices, and more. Just press the Google Assistant button on your remote to get started.
Kids Profile – With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that is all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.
Proximity Alert – Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
Optimising Brightness and Power Consumption – Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.
Seamless Edge – Designed in outstandingly slim aluminium, this premium design focuses your eyes on what is important – the picture.
Less packaging, Less CO2 – Our new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.
